Use Quizzes to capture a bride's attention

Dresses, venues and wedding planners are the first things brides start to research and google when they are getting engaged. Even if they are far from making a decision on anything, they are out there looking at options.

At this stage, they are just browsing, not making decisions.

How many of these brides do you think are visiting your webpage and then forgetting about you when they are ready to make a decision? You are leaving money on the table by not capturing their details with a great lead magnet!

As they are not yet ready to buy your services and probably have an unrealistic idea of what a wedding costs, it is important that you capture their details and stay at top of mind until they are ready to commit to you as a wedding planner.

Quizzes are a great way to engage and capture the contact details of prospective clients. Brides are in research modus when they visit your webpage in the early planning phase of their weddings and they are excited about the amazing life event coming up and ready to engage with ideas and get opinions.

Once you have their contact details you have the opportunity to give them valuable information about planning the day that is coming and in that way be the one that is constantly making them excited for their big day, but also helps them with insight and information.

This communication (or nurturing, which we call it in marketing) can be 100% automated so that you do not have to think about it.

Don’t worry about giving too much in this nurturing communication, they will soon realize that they need you! ;)